Soul Fire Apparel was started with the desire to level-up the apparel industry's soulful vibes. Our apparel is about more than just apparel. We want to create a sense of burning energy, empowerment, motivation, and inspiration for women all over the world. We know from experience that when we feel good on the outside, it drastically helps to transform and maintain your powerful, positive energy and bright burning soul on the inside. We want to empower you from the outside-in to be the strongest, most fearless, comfortable, and free-spirited version of yourself. We want to help everyone to Burn Brighter every single day of this beautiful life that we've all been given!

Soul Fire Apparel is our physical reminder, every day, to wake up and be the brightest version of yourself possible and to chase after all the adventures and activities you love to do without letting fear get in your way. It's a chain reaction and it starts with YOU.  We have searched for the perfect mix of fashionable yet functional, ultra-comfortable and high quality for many years now in our adventures and activities.

 One of our main goals is to normalize wearing whatever the F you want, when you want and feeling beautiful and comfortable in your own skin. We are all human; we all have the same skin and the same bodies, and we should all feel comfortable and beautiful in whatever we want to put on each day. Let it all hang out or don't, but let's just make sure you are burning bright.

We are working very hard to create the three perfect lines within Soul Fire Apparel Co. These 3 apparel lines are based off all of our customer and ambassador feedback- used to help us create each unique and perfect piece. You, as the customer, are the most important piece to our company whole.

With all of your help, we have created the most comfy, ultra-soft, extra stretchy and soulful vibes possible in each and every piece.